International

Access foreign markets with Beyond Shores Consulting

 

Expanding your brand into new markets allows you to reach a potentially large number of new customers and massively increase your revenue. However, the process can be complex and fraught with pitfalls.

 

A market entry strategy maximizes your chances of success when entering a new market. In this article, we'll look at some reasons to consider moving to a new market, the differences between domestic and international markets, and some strategies you can use.

 

Market entry defined

 

Market entry strategy is a plan to expand the visibility and distribution of a product or service in a new market. Market entry research helps brands expand into new domestic or international markets where the competitive, legal, political or cultural landscape may be less known.

 

Market entry research is the way to go to understand a new market. It helps brands identify different success factors, reveal potential challenges and uncover hidden potential opportunities.

 

Why move to a new market?

 

First of all, why should you consider moving to a new market in the first place? It’s difficult and expensive, so what are the reasons that make it worth it? Here are some of the main ones:

 

You will gain more customers and make more money – The main reason to consider new markets is to grow your business and increase your revenue by selling more products to more customers. There may be no more growth opportunities in your home market – If you have maximized what your local market is capable of in terms of revenue, expanding into new markets may be the only way to grow. You will reduce risks by diversifying your activity. If one market suffers for whatever reason, you will have others to support you.

​​​

Things to consider

 

Before launching into a new market, it is crucial to take the time to confirm whether you can afford the move. Can you afford the costs of exporting, working with intermediaries, taxes and all other expenses involved? And what proportion of the market can you reasonably expect to be able to serve?

 

You also need to determine whether the product or service will work in the market you are addressing. Market research (both online and offline) plays an important role here: ensuring that the demand for your product justifies the cost of exporting.

 

Risks related to entering new markets

 

Entering a new market also carries many risks, including:

 

• Country risks, such as the possibility of political unrest, sudden changes or financial problems that could impact your business.​

• Exchange rates, such as the possibility of exchange rates changing, could seriously affect your results.​

• Cultural risk, which basically means the possibility that your new business will face challenges due to significant differences in culture and customs.

• Weather unpredictability. You are entering a market where natural disasters and weather conditions could cause damage to your facilities and cost money.

​​​

Once you have carefully researched your new market and weighed the potential risks, you may decide it is worth entering. If so, you can use several different strategies, each with their pros and cons.

​

​

Access the French Market with Beyond Shores Consulting

 

Beyond Shores Consulting, your strategic ally to enter and succeed in the French market. We support foreign companies wishing to establish their presence in France, a dynamic country rich in opportunities. With our local expertise, we help you navigate this complex environment and adapt to French cultural and economic specificities.

 

Why Choose Beyond Shores Consulting?

​

In-depth knowledge of the French Market

Our team of experts is made up of consultants with in-depth knowledge of the French market. We understand the trends, consumer preferences and regulatory challenges that can influence your success. Thanks to our expertise, we help you formulate a tailor-made strategy to capture the attention of your target audience.

 

Personalized Support

We know that every business has its own aspirations and challenges. This is why we offer personalized support, adapted to your sector of activity and your objectives. Whether it's market research, a launch strategy or compliance, we work hand in hand with you to define the best actions to take.

 

Market Studies and Competitive Analysis

Before entering a new market, it is essential to master its inner workings. We conduct in-depth market research and competitive analyzes to provide you with strategic insights. This will allow you to better understand your business environment, identify opportunities and minimize risks.

 

Positioning and Distribution Strategies

We help you define the best positioning for your products or services and choose the most effective distribution channels to reach your customers. Whether you want to opt for direct sales, local partnerships or e-commerce platforms, we guide you in each of these decisions.

 

Legal and Regulatory Support

Navigating French legislation can be complex, but with our assistance you will be in compliance with all applicable regulations. We help you understand your industry standards, draft the necessary legal documents, and partner with local legal advisors if necessary.

 

Our Services

• Market Studies: Assessment of opportunities and threats on the French market.

• Entry Strategy: Development of an action plan for a successful launch on the French market.

• Connection: Identification and contact with local partners, distributors or investors.

• Administrative Support: Help with legal compliance and administrative formalities.

• Training and Awareness: Programs to familiarize yourself with the French cultural and economic context.

​

 

At Beyond Shores Consulting, we believe in the value of international potential. Our mission is to facilitate your entry into the French market and make your project successful. Contact us today to discuss how we can support you on this exciting adventure. Together, let’s build your success in France!​